Tuesday, July 21, 2009
Ad Nauseam: McDonald's McCafé
A disclosure before I begin: there is no organization whose advertising I hate more than Mc-fucking-Donald's. I loathe it to my very core.
The golden arches of Hell have recently been pimping their frothy coffee drinks like there's no tomorrow. Their latest campaign is to convince the public that consuming these drinks (or remarkable sources of sugar, if you go for any of their flavorings) will provide some added flair and/or sophistication to their meager existence, in the form of an accented 'e.' Cubicle becomes cubiclé. Cue-bi-clay. Just like in McCafé! Oh, how twee!
Yes, these commercials are obnoxious. But they haven't riled me enough to get me to write about them.
Let's set the scene, shall we?
It's an overcast afternoon on the streets of some nondescript city. We sit at a traffic light, watching an idling minivan, piloted by a nondescript, vaguely douchey and bland fellow as he sucks a frothy coffee drink through a straw with the aplomb of a teenage girl siphoning rum-and-diets in the hopes that she'll end up drunk enough to deactivate her gag reflex for Johnny rockstar. He is accompanied by his two tiny female progeny. To be fair, he looks like an asshole and deserves every bit of derision he's about to receive.
Up next to the minivan rolls a nondescript motorcycle, bearing on it a "biker;" he is clad in black leather and sporting a helmet and facial hair--not quite the biker type, though. His moustache and stubble are more of the rapey-uncle type, and his spectacles and general hair-vibe can only be described as hipster-ish. He also sports a convenient pair of goggles on his helmet, presumably for when he's burning up the open road and not just so people will think he actually does this. Again, being fair: he looks like an asshole and has no business mocking anyone, anywhere, ever.
"Sweet minivan," sayeth the rider. Geeky dad looks around nervously, almost terrified by this grave insult.
Suddenly: rain. The cyclist is nonplussed. Emboldened by this bit of karmic retribution and by his frothy beverage, Geeky dad retorts: "That's minivan-ay to you." Rolling up his window, he leaves the rider soaking at the light, his vehicle evidently paralyzed by the falling water.
Does seeing this described in written word give you some clue as to my main problem with this whole thing?
You cannot accent MINIVAN that way! THERE'S NO FUCKING VOWEL TO ACCENT! Do you have a minivane in there to spice up?
No, I'm quite sure you don't. That would be so much more lame and yet, somehow, a great deal cooler than your stupid van.
I really hope you don't teach your stupid children language in this manner. If you truly wanted to make your stupid minivan seem cooler to your ridiculous road-companion, you should have used an umlaut like a fucking man and a non-retard. Then you could have showed him up with your stupid minivän instead of adding inappropriate vowels for the purpose of retrieving a tiny bit of your dignity. Of course, the fact that you're sacrificing your last shred of dignity by wholeheartedly buying into the ridiculous advertising campaign of a soul-sucking, fatty-making corporation is lost on you anyway, isn't it?
Minivän. How do you say it? I don't fucking know. Figure it out yourself after you finish your frothy drink, because you have to be a fruity asshole who can't even drink regular coffee like a normal asshole.
I hope your wife cuckolds you, cockwallet.
God, I hate McDonald's.